![]() ![]() The big rocks are not urgent because we are proactive.The things that matter most should never be at the mercy of the things that matter least. ![]() The point is that if we don’t put the big rocks in first we will never get ALL rocks and pebbles in (with room to spare if planned correctly). It’s not that we can always fit more into our schedule (a recipe for burn-out).I enjoy asking two questions of Stephen Covey’s Big Rocks example: The Time Management Matrix is a resource to help us make decisions and prioritize the conflicting daily demands we encounter. They are not strategically important but often appear urgent. Pebbles represent busy activities (Quadrant III), therefore matter least.Small rocks (not used in this video), represent smart activities (Quadrant I), therefore are strategically important and urgent.Big rocks represent the key activities (Quadrant II), therefore they matter most because they are strategically important and not urgent.I summarize this relationship as follows: There is a strong relationship between this example and his 4 Quadrant Time Management Matrix theory. Covey was many years ago watching the video clip I’ve linked here where he gives an example of Habit #3 called Big Rocks. Put First Things First – or as I like to say….” Do your important things first.” ![]()
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